Denim Project Brief
Back Side Of Jeans
Denim is a type of cotton twill textile, in which the weft passes under two or more warp threads. Warp threads of denim fabric are dyed in indigo while weft threads remain plain white. That is why denim is blue on the one side and white on the other. When used for jeans, denim is turned blue on the outside and because of the way it is made it fades in a characteristic way.
Word “denim” comes from fabric "serge de Nimes" made in France city of Nimes from where it originates. It has been used in America since the late 18th century, colored blue with indigo dye to make blue "jeans", a type of cotton pants. Jeans come from "Genes" - a name given by French to Genoa and the people from Genoa where the cotton trousers were made. In the 1800s, in the time of the Gold Rush, American gold miners needed clothes that were strong, lasted longer and did not tear easily. Levi Strauss, a businessman, and Jacob Davis, a tailor, supplied miners with denim pants that were made from durable material and reinforced with rivets at the places where pants tended to tear which prolonged life of pants. This marked the beginning of the legend of jeans and brand Levi Strauss is still hugely successful today.
textile Artist Research
The indigo dyeing process in which the core of the warp threads remains white, creates Denim’s fading characteristics. This is unique compared to other textiles
1600’s- Jeans are believed to have found their origins in the French province of Nimes, meaning denim. Other say their birth place belongs to the Italian town of Genoa, which means Gênes in French and Jeans in English.
1870s- Blue jeans were created by Levi Strauss and tailor, Jacob Davis, in order to create a sturdy and durable style of work pants for coal miners and cowboys.
1930s- Department stores across America started stocking Levi jeans in their retail stores
1934- Levi Strauss created a pair of female jeans
1970s- Bellbottomed freedom jeans were born
1980s- Post punk distressed jeans and skinnies of the millennium started trending
2000s- Jeans elevated from being a style icon to runway status.